Lumia 540 launched in India for Rs 10199

Microsoft is hell bent on bending the budget segment to make it work for them. They have launched yet another device in the budget segment and its the Lumia 540. The Lumia 540 is not a massive upgrade from 535 which was a good success for Microsoft. The Lumia 540 offers better camera and upgradability to Windows 10. Though it has the similar display size as the Lumia 535, the mobile is slightly bigger in all dimension, possibly to accommodate a bigger camera sensor. Also the display is now upgraded to HD and has ClearBlack display polarization for better sunlight visibility. Lumia 540 has a 8 MP rear facing camera capable of 480p videos. Here are the specs of the Lumia 540 compared to its predecessor Lumia 535.

Lumia 540

Specifications Lumia 540 Lumia 535
Dimensions 144 x 73.7 x 9.4 mm 140.2 x 72.4 x 8.8 mm
Weight 152 g (5.36 oz) 146 g (5.15 oz)
Type 5.0 inches  IPS LCD with ClearBlack display 5.0 inches  IPS LCD
Resolution 720 x 1280 pixels (~294 ppi ) 540 x 960 pixels (~220 ppi)
OS Microsoft Windows Phone 8.1 with Lumia Denim upgradable to 10 Microsoft Windows Phone 8.1
Chipset Qualcomm Snapdragon 200 Qualcomm Snapdragon 200
CPU Quad-core 1.2 GHz Cortex-A7 Quad-core 1.2 GHz Cortex-A7
GPU Adreno 302 Adreno 302
Internal Memory 8 GB 8 GB
Expandable Memory Yes, upto 128 GB Yes, upto 128 GB
Camera 8 MP with  LED flash 5 MP with LED flash
Video 480p@30fps 480p@30fps
Front Camera 5 MP, 480p 5 MP
Battery Li-Ion 2200 mAh battery Li-Ion 1905 mAh battery (BL-L4A)
Price Rs 10199 Rs 7195

As you can see from the table above, the Lumia 540 is a minor upgrade. A better display and camera will cost you Rs 3000 more. Priced at Rs 10,199, the Lumia 540 is clearly another budget device from Microsoft. Apart from the regular bundle of Microsoft suite of products, Indian consumers get a few offers along with the purchase.  On every purchase of the new Lumia 540, Airtel will offer consumers double the data free for a period of 2 months. For the consumers on the Lumia 540, Paytm, will offer a cashback worth INR 1000 on recharges made via the Paytm app (Rs. 200 off every month for 5 months). Ola offers Lumia 540 buyers cashback of INR 800 on Ola money recharges (for Rs.200 cashback per recharge for the first four recharges of Rs.500 or higher). The Lumia 540 Dual SIM users will also get a 2 months free subscription on including unlimited music downloads.

Lumia 540

Redmi Note and Lenovo A7000 are two Android phones that comes to my mind instantly in this price band. Clearly any other Android mobile in this segment would have better specs than the Lumia 540. But its not all about the specs. If you are a fan of the fast and snappy Windows Phone UI, you will love any Lumia and the Lumia 540 is no exception. Please standby and stay tuned for a detailed review on the Lumia 540 dual sim.

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